Case Studies

Here at Miiito, we believe that our work makes a difference. Two separate case studies are shown below to summarise our services’ impact.

Language Improvement

Key Findings –

  • Average IELTS speaking score for Chinese students is 5.4 with the high-end of speaking scores rarely exceeding 6.5 (IELTS, 2015)
  • 89% of students score between 6.0 – 7.5 on the IELTS speaking test after completing our programme (up to a full level point above the “high” score for average Chinese students)
48% score between 6.0 - 7.5
Average Chinese Student
89% score between 6.0 - 7.5
Miiito Students
  • 98% of our students feel increased confidence with intercultural communication (in English) upon completing our programmes.
98% increased confidence
Miiito Students

Despite tremendous effort, the average Chinese student scores 5.4 on their IELTS speaking test, placing them among the bottom scoring rankings globally. The average speaking ability of Chinese students in the UK ranges from 5.0 to 6.5 with a score of 6.5 being a ceiling rarely crossed. While these scores are enough to conduct most studies, the majority struggle to actively engage with their local and international communities. This is especially pronounced when attempting to communicate with professionals and develop a career in the UK.

We identified that the main reason for this lapse as the exam-oriented English education currently found in China. Chinese education of the English language focuses on exam performance, vocabulary, and some technical semantics, but lacks quality training in speech and conversation. Additionally, in order to effectively communicate in a second language, students need to understand the broader cultural context so as to comprehend and adopt the correct mannerisms, idioms, and nuanced humor.

Our language training not only provided students with qualified English speaking instruction, but also provides a Chinese-focused solution to help students overcome their specific and unique language challenges. Over 89% of our students achieved a 1.0 to 1.5 increase in their IELTS speaking score. This advances them from the 5.0 – 6.0 range to the next band of 6.0 – 7.5, and (in a personal capacity) some 98% of our students feel more confident to communicate across cultures in English.

Career Placement

Key Findings –

  • Of the ~100,000 Chinese students studying in the UK roughly 2% of them receives a full-time job offer upon graduation
  • Over 85% of these students do not receive work experience during their studies in the UK
85% do not gain work experience
Average Chinese Student
  • Roughly 90% of the students that completed the Miiito career training programme went on to receive a job or placement offer in the UK
2% receive offers
Average Chinese Student
90% receive offers
Miiito Students

While a common goal of Chinese international students studying in the UK is also to receive work experience during their time abroad, the number of Chinese placements and job offers are surprisingly low. Despite receiving quality international education, these students would appear to be disadvantaged or in the very least less competitive within the British careers market.

Miiito has identified two main explanations as to why Chinese international students are not receiving work placement offers: a lack of effective professional communication skill and lack of understanding of the UK’s working culture/process. Combining our language training with our career training, we ensure potential candidates understand both quality and content in professional communication by coaching not only on ‘how to communicate’, but also on ‘what to communicate’.  We identify the core differences between Chinese working culture and that of the UK, and empower our students to effectively work cross-culturally.

The statistic of Chinese students in the UK receiving placement offers falls at around 2% of the 100,000 per year. This indicates some lapse in communication between employers and graduates given the fact that (of the 30,000 UK companies allowed to sponsor international visas) 72% of companies sampled regarding sponsorship are willing to do so for the right candidate (Debut Careers, 2017). The majority of Chinese students does not ever even receive an opportunity to gain experiential knowledge (around 85% never taking on applicative work). By stark contrast, the students who participated on our career training programme have shockingly increased employment potential. Over 90% of them have received a work offer from a company within the UK, and 97% of them feels they have ‘gained a comprehensive understand of international working culture’ as well as a sense of ‘empowerment’.